April 10, 1975 Shelton Mason County Journal | ![]() |
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April 10, 1975 |
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lead to misunderatandinff over
actual need for car maintenance
More households own
cars than o~n television
sets, washers, dryers or air
conditioners, and there are
more than twice as many
cars as houses in this
country, according to the
Automotive Information
Council (AIC).
No other consumer prod-
uct is as complicated or
as misunderstood as the
family car, a misunder-
standing that sometimes
leads to frustration when
automotive service is in-
volved.
A popular belief is that
auto service is simply a
matter of "take out the
old part and put in a new
one," much like replacing
a tube in a television set.
In truth, the possible
combinations of problem
causes and solutions are
so infinite that no two may
be exactly the same.
Three important factors
Auto service involves
three very important fac-
tors, according to AIC:
vel~icle complexity, neces-
sary judgment decisions by
the service technician and
communications between
the service technician and
the vehicle owner.
Today's vehicles are ex-
tremely complex. The au-
tomobile has about 15,000
parts and more than five
miles of electrical wiring.
Many of its components
and systems depend on
interrelated parts to func-
tion properly, like the
steering and suspension
system, for example.
Further complicating
auto service today are in-
creasingly more sophisti-
cated government-re-
quired emission control
devices and safety equip-
ment, plus popular con-
sumer options like air
conditioning, power steer-
Lug and power brakes.
Note special skills
This doesn't include the
special skills and knowl-
edge required to service
today's cars. For one tech-
nician to service your en-
tire car, he would have to
be an electrician, glass
cutter, welder, air condi-
tioning technician and
radio repairman.
In addition to basic me-
chanical ability, he would
require a knowledge of
physics, chemistry, math-
ematics, hydraulics, as
well as the knowledge he
must have to use precision
measuring tools to locate,
diagnose and apply cor-
rect technical information
to problem solving.
The second factor is
judgment.
About shock absorbers
There is no practical
way in the shop to simu-
late the way shock ab-
sorbers actually work un-
der driving conditions, so
technicians must use a
certain amount of judg-
ment. Most shocks lose
their effectiveness after
about 20 or 25 thousand
miles-- sometimes sooner.
It's easy to make clean-
cut repair or replacement
decisions that don't in-
volve judgment---a broken
spring or a bald tire. But
it's more difficult -- and
subject to more second
guessing -- when the re-
pair or replacement deci-
sion calls for a value judg-
ment based on experience.
Judgment decisions
usually are more difficult
in the case of older, high
mileage cars. As the car
ages, repair costs invari-
ably go up and Wade-in
point the car owner may
have to face a repair job
that'll cost more than his
car's worth.
Consider the technician
But if a sympathetic
technician recommends
too little service to keep
the cost down on an older
car, he may not solve the
problem. If, on the other
hand, he recommends a
complete overhaul to solve
the problem, the car own-
er may think he is being
sold more repair work
than he thinks he needs.
The third factor in auto
service is communications.
To diagnose and solve
vehicle problems or to sat-
isfy specific customer serv-
ice requests, the techni-
cian must be given as
much information as pos-
sible. Conversely, the car
owner has to understand
exactly what work must---
or may have to -- be done
to satisfy the need.
Poor communication of-
ten results in consumer
dissatisfaction.
This is an example of a
breakdown in communica-
tions: A motorist takes his
car to a service shoo, says
he's taking a long trip and
wants a complete tune-up.
In his mind, a complete
tune-up means replacing
the points, plugs and con-
Not spaghetti--spark plug wiring is among the most overlooked replacement items in
a car's ignition system. Since wiring can deteriorate, most competent auto service people
will check it routinely as part of a tune-up, in the interest of better communication be-
tween ear owners and service personnel, the Automotive Information Council urges that
both parties thoroughly discuss all possible service needs such as wiring before the job
is done.
denser, and adjusting the
carburetor.
May need parts
To a top-notch service
technician, a complete
tune-up includes every-
thing under the hood re-
lated to normal engine
operation, and might re-
quire -- if necessary --
replacing the distributor
cap and rotor, spark plug
wires, overhauling the
carburetor, adjusting
valves and replacing worn
belts. The car may run
better than ever, but be-
cause of a communications
problem, the car owner is
unhappy when the bill is
higher than he expected.
The more you know
about your car and how
it operates, the better you
will understand it
in every
Our tests have shown that, on the average, a
car driven over ten thousand miles without a
tune-up wastes 1 to 2 gallons in every tankful.
It takes an untuned car 7 1/2 car lengths
more to pass another vehicle at 5Omph. And
an untuned car spews more harmful pollutants
.. value goes down. At some
Page S-IO - Shelton-Mason County Journal - Thursday, April 10, 1975
into the air we breathe, and has twice as w, any
"won't starts", as a tuned car•
So please get a tune-up every ten thousand
miles. And remember, no matter what kind of
car you happen to drive
• . . we've got your plug.
Toledo. OH 43661
We've got your plug.
Let's Go America!
is having a
nationwide sale on
double steel belted
radial fires for
American cars.
40,000 MILE TIRES BUILT FOR 1975 NEW CARS
SAVE 30% ON "STEELGARD" OR
"CUSTOM TREAD" RADIALS
These Goodyear steel belted radials (1) save money, (2} use
less fuel, {3} provide longer mileage, and {4) help conserve
America's resources. Now is the time to buy these 1975 new
car radials.
WH ITEWALL
SIZE
BR78-13
DR78-14
ER78-14
FR78-14
HR78-14
GR78-15
HR78-15
LR78-15
FITS MODELS OF:
Vega, Colt, Dart, Pinto, Falcon,
Mustang & others
Gremlin, Hornet, Javelin, Valiant, Duster,
Barracuda, Maverick & others
I
Matador, Ambassador, Nova, Chevelle,
Camaro, Dart, Mustang, Cougar & others
Torino, Ambassador, Camaro, Cutlass,
Chevelle, Challenger, Roadrunner, Charger & others
Matador Wagon, Sportwagon, Vista Cruiser,
LeMans Wagon, Charger Wagon & others
Chevrolet, Polara, Galaxie,
Monterey, Fury, Catalina & others
LeSabre, Riviera, Newport, Galaxie,
Monterey, Olds, Pontiac & others
Cadillac, Imperial, Monaco Wagon & others
REGULAR
PRICE
$65.20
$67.85
$69.00
$74.55
$83.75
$79.80
$85.75
$92.85
PRICE
$45.64
$47.49
$48.30
$52.18
$58.62
$55.86
$60.00
$64.99
PLUS F.E.T.
AND OLD
TIRES
$2.16
$2.45
$2.55
$2.67
$3.09
$2.96
$3.17
$3.46
RAIN CHECK - if we sell out of your size we will issue you a rain check, assuring future delivery at the advertised price•
3 ways to charge
,Our own customer
credit plan
* Master Charge
, BankAmericard
TACOMA TACOMA PUYALLUP
* BRAKES 19th and Pacific 1132 Thorn Road 5th and East Main * ALIGNING
* BATTERIES BR 2-11 I 5 572°9494 TH 5-6628 * TUNE-UP
* BALANCING BREMERTON VANCOUVER KETCHIKAN * TRUCK TIRE
* RECAPPING 628 Burwell ISLAND, B.C. ALASKA SERVICE
ES 7-5525 206-272-4119 CA 5-3103
FOR OVER 50 YEARS
Thursday, April 10, 1975 - Shelton-Mason County Journal - Page S-3