May 20, 1965 Shelton Mason County Journal | ![]() |
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1965
Supplement of SHELTON-MASON COUNTY JOURNAL Scc. B--1
Q •
from paper west's largest commercial thinning from the soil. There isn't enough is 60 years old and provides saw to Schmidt, depending on the soil
S, are need- { operation in Douglas fir, Schmidt logs for our mills, and moisture conditions. Class l.
,e" business said. This program, started undcr In reforestation, Simpson uses!s°il produces around 1,000 board
i of all is;H. O. (Bud) Puhn, calls for the
kl~a, depends ll thinning of some. 3,000' acres a two basic processes.Clear-cut leer an acre, while Class IV may
',tices and year. The harvestmg m done by
about 20 independent operators on
r Company l contract, with Simpson building
'is the con-'the roads and marking the trees
resources and to be cut.
of harvested I "AS TREES CONTINUE to ms-
its efforts lure," Schmidt explained, "they
materials to fight for sunlight and nutrients
going in
coun-
or decades to
revert to the
as was
accord..
present-
and Land
lands are
has
in re-
farming
bugs and
trees.
dights of the
the Shelton
Yield Unit
Forest
in 1947 un-
the Forest
contracts
This pro-
manage.
ce and Slap-
sPeCified boun-
Yield for 100
;RES of Fed-
plus 240.000
to
calls for a
board feet
combined lands
ith recalcula-
cut every 10
,ere In U
to support all those stems, and the
thinning protects those which
have commercial value but would
die without the thinning." lands are seeded directly by hell-i produce half that or less.
copte,', getting a spread of'.40,000 ! MUCH ATTENTION is givento
The Japanese like to use the seeds per acre. The seeds, which'logging the types, species and
thinner logs, from four to ten
inches, in their homes, Schmidt ex- aze threshed from. cones,, are treat-. ,I grades of logs the mills need n~
plained, and having this export ed with a chemmal to smken rome ~order to produce what customert
,m..'J(et for the smaller logs means and with aluminum-flake paint to want, Schmidt said. "We have t~
we can thin a 40-year-old stand of make the seeds look dull and unin- compete with s t e el, concrete
teresting as bird food. blocks and other what we call
timber instead of waiting until itI ON HIGHER, more-difficmt 'substitute building materials:"'
~ sites, hand planting of trees takes Schmidt was born in Shelton,
place. This is twice as expensive worked for Simpson before going"
but necessary to give the Douglas
fir a good enough start so that it
can outgrow the brush. Sometimes
the brush is rooted out with a bull-
dozer before the planting.
Trees for planting come from
the Nisqually farm of the Indus-
trial Forcstry Association and are
usually two to three years old.
Planting goes on all winter,
weather permitting.
It takes from 60 to 150 years to
grow a ncw Douglas fir, according
to college and has been with the
Company steadily since 1948, fol-
lowing his graduation from the
University of Washington School
of Forestry.
KNOWS TREES~-Good forest
practices are the primary con-
cern of Max Schmidt, Jr., tim-
berlands manager for the Simp-
son Timber Company.
Federal tim-
of the raw
in the
a r e a, whi ch
of the sustained
]ong-
erity.
to keep its
does
out the
George L.
slued con-
of
tat fire used
lands
given
began
some-
the 30's
con-
and in-
aroused
Farm
the North-
$ *
"There's not a place in the en-
tire United States where you can't
buy a Simpson product," says Har-
vey Warnaca, "and it takes care-
ful planning from the woods on
through to make it so."
Warnaca, general sales manager
for the Simpson Timber Company,
HARVEY WARNACA---General Sales Manager
heads up a staff of forty-one per-
sons in the Seattle office plus
sixty-six in such places as San-
Jose, Memphis, Chicago, Minneap-
olis and Union, New Jersey.
SALESMEN, CLERKS and tyP-
ists, all are concerned with the
task of the annual marketing of
more than 15 thousand raih'oad
cars full of products produced
by Simpson.
"Our most effective tool of sell-
Powedu/
distributors of duPont explosives
to our fine friends at
01id, se:nsible, fair and hens:able
to last 75 years, :and because
is such a firm we know
75 Years will see even greater
forward for our friends.
ing is the Company's reputation
for dealing honestly," Warnaca ex-
plained. "People are inclined to
believe what we tell them. They
trust our people and trust our
motives."
Another important tool, accord-
ing to Warnaca, is the policy of
the mills to ship when they .say
they will. 'We have the worlds
finest production people behind us,
and they realize the value of fun
filling commitments."
WARNACA CREDITS the Sam-
ple Plant with providing a third
,, tulql
significant selling aid. They
out honest samples in stffficient
quantity and at the time p,.om-
ised."
The sales department is always
working a year ahead in a na!YZazndg
its actual sales by product
area, considering "the effectS.n'_'e
market changes and forecasu t~
what can be sold in the futm'e.
At the same iime. the mills are
forecasting what they would most
like to produce in the coming_ yeaz~
based on their knowledge of suc
th!ngs as log inventories. From
tm. s combined forecasting comes
~fformation which helps lay out
,eliing plans for the future.
Among the greatest clmllenges
to selling is t'he marketing of neW
products When research comes tip
~'ith a l~romising "new item, sales
's a market]
needs to know if there " " ld
for it and how much can ~e so
at what price. - - *^"ts
MAI{.KET SURVEYS, usu ,_~'-~,:.
and advertising provide a ua~-
¢~round of information anti }n'u,a,,-
~ion, and a special effort is re-
quired to get the new product on
the market tln,oughOtO- the United
States within a three to five week
)eriod. ' ....
' d in sellin is no story-teu-
'Mo e' ' ' g . • - '; s~id
whiskey-drinking joo, ,a
Warnaea. "We must l~ave the abili-
ty to gauge every individual who's
engaged in selling and measure his
results."
Simpson's domestic sales oper-
at, ions have been centralized in the
Seattle office, on the top floors of
the Washington Building, since
1961
}S " VVarnaca has been with Simpson
9 He became Insulation
since 194. - in 1957,
Board product manager
Aberdeen, Wash. where he supervised production as
well as sales, before becoming gen-
eral sale~ manager.
SHELTON BRANCH
L. A. CARLSON
E. W. MOE
AGNES E. ANDERSON
LINDA ANDERSON
MARILYN ANDERSON
L1LA M. COLE
ERNESTINE C. FURLONG
W. T. FURLONG
DAVID J. dROLL
MILDRED KEMPTON
BARBARA A. LEMKE
ADAIR C. NEAU
SHIRLEY POGREBA
:DIXIE LU SMITH
WANDA Y. STEVENS
JUDITH L. TAYLOR
RUTH I. TONEY
RUBY ~hrEST
ELSIE A. ZEHE
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