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Newspaper Archive of
Shelton Mason County Journal
Shelton, Washington
May 20, 1965     Shelton Mason County Journal
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May 20, 1965
 
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1965 Supplement of SHELTON-MASON COUNTY JOURNAL Scc. B--1 Q • from paper west's largest commercial thinning from the soil. There isn't enough is 60 years old and provides saw to Schmidt, depending on the soil S, are need- { operation in Douglas fir, Schmidt logs for our mills, and moisture conditions. Class l. ,e" business said. This program, started undcr In reforestation, Simpson uses!s°il produces around 1,000 board i of all is;H. O. (Bud) Puhn, calls for the kl~a, depends ll thinning of some. 3,000' acres a two basic processes.Clear-cut leer an acre, while Class IV may ',tices and year. The harvestmg m done by about 20 independent operators on r Company l contract, with Simpson building 'is the con-'the roads and marking the trees resources and to be cut. of harvested I "AS TREES CONTINUE to ms- its efforts lure," Schmidt explained, "they materials to fight for sunlight and nutrients going in coun- or decades to revert to the as was accord.. present- and Land lands are has in re- farming bugs and trees. dights of the the Shelton Yield Unit Forest in 1947 un- the Forest contracts This pro- manage. ce and Slap- sPeCified boun- Yield for 100 ;RES of Fed- plus 240.000 to calls for a board feet combined lands ith recalcula- cut every 10 ,ere In U to support all those stems, and the thinning protects those which have commercial value but would die without the thinning." lands are seeded directly by hell-i produce half that or less. copte,', getting a spread of'.40,000 ! MUCH ATTENTION is givento The Japanese like to use the seeds per acre. The seeds, which'logging the types, species and thinner logs, from four to ten inches, in their homes, Schmidt ex- aze threshed from. cones,, are treat-. ,I grades of logs the mills need n~ plained, and having this export ed with a chemmal to smken rome ~order to produce what customert ,m..'J(et for the smaller logs means and with aluminum-flake paint to want, Schmidt said. "We have t~ we can thin a 40-year-old stand of make the seeds look dull and unin- compete with s t e el, concrete teresting as bird food. blocks and other what we call timber instead of waiting until itI ON HIGHER, more-difficmt 'substitute building materials:"' ~ sites, hand planting of trees takes Schmidt was born in Shelton, place. This is twice as expensive worked for Simpson before going" but necessary to give the Douglas fir a good enough start so that it can outgrow the brush. Sometimes the brush is rooted out with a bull- dozer before the planting. Trees for planting come from the Nisqually farm of the Indus- trial Forcstry Association and are usually two to three years old. Planting goes on all winter, weather permitting. It takes from 60 to 150 years to grow a ncw Douglas fir, according to college and has been with the Company steadily since 1948, fol- lowing his graduation from the University of Washington School of Forestry. KNOWS TREES~-Good forest practices are the primary con- cern of Max Schmidt, Jr., tim- berlands manager for the Simp- son Timber Company. Federal tim- of the raw in the a r e a, whi ch of the sustained ]ong- erity. to keep its does out the George L. slued con- of tat fire used lands given began some- the 30's con- and in- aroused Farm the North- $ * "There's not a place in the en- tire United States where you can't buy a Simpson product," says Har- vey Warnaca, "and it takes care- ful planning from the woods on through to make it so." Warnaca, general sales manager for the Simpson Timber Company, HARVEY WARNACA---General Sales Manager heads up a staff of forty-one per- sons in the Seattle office plus sixty-six in such places as San- Jose, Memphis, Chicago, Minneap- olis and Union, New Jersey. SALESMEN, CLERKS and tyP- ists, all are concerned with the task of the annual marketing of more than 15 thousand raih'oad cars full of products produced by Simpson. "Our most effective tool of sell- Powedu/ distributors of duPont explosives to our fine friends at 01id, se:nsible, fair and hens:able to last 75 years, :and because is such a firm we know 75 Years will see even greater forward for our friends. ing is the Company's reputation for dealing honestly," Warnaca ex- plained. "People are inclined to believe what we tell them. They trust our people and trust our motives." Another important tool, accord- ing to Warnaca, is the policy of the mills to ship when they .say they will. 'We have the worlds finest production people behind us, and they realize the value of fun filling commitments." WARNACA CREDITS the Sam- ple Plant with providing a third ,, tulql significant selling aid. They out honest samples in stffficient quantity and at the time p,.om- ised." The sales department is always working a year ahead in a na!YZazndg its actual sales by product area, considering "the effectS.n'_'e market changes and forecasu t~ what can be sold in the futm'e. At the same iime. the mills are forecasting what they would most like to produce in the coming_ yeaz~ based on their knowledge of suc th!ngs as log inventories. From tm. s combined forecasting comes ~fformation which helps lay out ,eliing plans for the future. Among the greatest clmllenges to selling is t'he marketing of neW products When research comes tip ~'ith a l~romising "new item, sales 's a market] needs to know if there " " ld for it and how much can ~e so at what price. - - *^"ts MAI{.KET SURVEYS, usu ,_~'-~,:. and advertising provide a ua~- ¢~round of information anti }n'u,a,,- ~ion, and a special effort is re- quired to get the new product on the market tln,oughOtO- the United States within a three to five week )eriod. ' .... ' d in sellin is no story-teu- 'Mo e' ' ' g . • - '; s~id whiskey-drinking joo, ,a Warnaea. "We must l~ave the abili- ty to gauge every individual who's engaged in selling and measure his results." Simpson's domestic sales oper- at, ions have been centralized in the Seattle office, on the top floors of the Washington Building, since 1961 }S " VVarnaca has been with Simpson 9 He became Insulation since 194. - in 1957, Board product manager Aberdeen, Wash. where he supervised production as well as sales, before becoming gen- eral sale~ manager. SHELTON BRANCH L. A. CARLSON E. W. MOE AGNES E. ANDERSON LINDA ANDERSON MARILYN ANDERSON L1LA M. COLE ERNESTINE C. FURLONG W. T. FURLONG DAVID J. dROLL MILDRED KEMPTON BARBARA A. LEMKE ADAIR C. NEAU SHIRLEY POGREBA :DIXIE LU SMITH WANDA Y. STEVENS JUDITH L. TAYLOR RUTH I. TONEY RUBY ~hrEST ELSIE A. ZEHE /:i~:i::::¸ !< %/::