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Page A-8 Shelton-Mason County Journal - Thursday, Nov. 26, 2020
Small Business Saturday seen as more vital than ever
By Kirchoxleitner
kbox/eitner@masoncounh/.com
Although Gov. Jay Inslee’s new
COVID—19 policies will affect busi-
nesses in the state, the Shelton-Mason
County Chamber of Commerce and the
Economic Development Council of Ma-
son County promise local shoppers and
merchants that it’s full steam ahead
for the annual “Small Business Satur-
day” event.
The chamber has been a member
of the Small Business Saturday Co-
alition since the program was created
by American Express in and
Chamber CEO Heidi McCutcheon said
she sees the event as but one method
of helping to support local businesses
year round, through the “Shop Small”
movement.
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“Especially after the year we’ve had,
local entrepreneurs need your support
now more than ever,” said McCutch-
eon. “We all have favorite small busi-
nesses that we can’t imagine 'living
without. However, fewer are opening,
and staying open, in the midst of the
current economic crisis.”
McCutcheon noted the occupancy
limits for state businesses under the
governor’s latest COVID guidance, and
touted the ingenuity of city and county
businesses in promoting themselves
within those boundaries, citing one
business that plans to offer $50 gift
certificates that give a shopper a virtu-
ally private experience within the store
for half an hour.
“These folks are doing what they can
to keep their doors open,” McCutcheon
said. “Our business community has a
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strong track record of pulling itself up
by its bootstraps, but you can do your
part by choosing to support local en-
trepreneurs, and helping us rebuild a
healthy economy.”
Small Business Saturday falls on
Nov. this year, but McCutcheon re-
iterated that she hopes consumers will
“shop small” throughout the year, giv-
en that a study by American Express
found that an average of two-thirds of
every dollar that’s spent at small busi—
nesses stays in the community.
Those small businesses directly em-
ploy community members and spend-
ing by those small businesses and their
employees also supports local jobs. For
every 10 jobs at a small business, an-
other seven are supported in the com-
munity, according to the same study.
“Small Business Saturday cel-
ebrates the impact small businesses
have on communities across the coun-
try,” McCutcheon said. “Every time
you order curbside pickup from your
favorite eatery, purchase a gift from
the local boutique, or order online from
a neighborhood business, you’re shop-
ping small and making a difference.” I
According to the Small Busi-
ness Saturday Consumer Insights Sur-
vey, 97% of consumers who shopped
on Small Business Saturday agreed
that small businesses were essential to
their communities.
The EDC expanded on this by citing
the contributions of local businesses to
area nonprofit organizations and chil-
dren’s sports teams, and recommended
that customers purchase gift cards to
use when their favorite eateries and
other businesses reopen.
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